The Flip Side
Rather than focusing on how the client / agency relationship is out of alignment as the basis for a financial compliance audit… consider this. Proactive marketers, with highly satisfactory advertising...
View ArticleWhat is the #1 Advertising Agency Control Oversight?
In our experience as contract compliance auditors, the answer to this question is unequivocally an advertiser’s failure to reconcile agency billing activity. Whether we’re talking creative services,...
View ArticleContract Compliance Matters
As an agency contract compliance auditor too often we see client-agency agreements that are one-sided, lack the requisite terms and conditions and generally fail to provide the advertiser with the...
View ArticleThe Problem with Focusing on Payment Terms
Never one to forgo an opportunity to harangue client-side Procurement and Finance professionals, Sir Martin Sorrell couldn’t help but single out those two groups during a session at the Cannes Lions...
View ArticleAdvertisers, Did You Get What You Paid For?
Given the complexity and opacity of the advertising ecosystem, at least from a billing and reconciliation perspective, it can be very difficult for an advertiser to assess if their organization...
View ArticleTwo Words That Represent Accountability’s Biggest Obstacle; “Who’s Budget?”
Many organizations want to implement an accountability program. Virtually all Internal Audit directors would like to extend that accountability initiative across the enterprise and most certainly want...
View ArticleOne Good Reason to Audit Your Advertising Spending
Experience from his early days in accounts payable brought home an important lesson… I was recently talking with a friend, who retired as a senior financial executive for one of the large global...
View ArticleAdvertisers: Did You Get What You Paid For?
Plans are approved, purchase orders are issued by the advertiser to their agencies who then invoice the advertiser on an estimated basis for the approved activity. Reconciling invoices are then...
View ArticleCan Your Agency Support Its Billings to You?
Once ad budgets have been approved and purchased orders issued, your ad agency generates an invoice based upon estimated costs. Theoretically, this estimated billing is reconciled to actual costs once...
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